Orbus Tradeshow Booth Design
(PPAI EXPO 2026)
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Lead Designer
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Orbus
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Tradeshow & Event Marketing
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Tradeshow Booth / Environmental Graphics
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PPAI EXPO 2026 (Las Vegas) + additional shows throughout the year
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Exhibit Designers, Tradeshow & Event Manager, VP of Marketing
Overview
PPAI EXPO is the promotional industry’s largest and most competitive tradeshow, making visual impact and clarity critical. Orbus needed a booth that would stand out on a crowded show floor while clearly communicating their capabilities and expertise.
The objective was to create a bold, eye-catching environment that would attract attendees from a distance and quickly convey who Orbus is and what they do.
My Role
As Lead Designer, I was responsible for defining the overall visual direction of the booth. While the exhibit designers engineered and custom-designed the physical structure, I brought the space to life through color, imagery, and bold typography.
I designed:
The full SEG fabric graphic panels for the booth structure
Visual messaging and hierarchy across all sides of the booth
Graphics for the products displayed within the space
I worked closely with exhibit designers, the tradeshow & event manager, and the VP of Marketing to align the creative vision with business and experiential goals.
Approach
Designed with distance visibility in mind to stand out on a large show floor
Used bold typography and high-contrast color to communicate capabilities quickly
Leveraged strong imagery to reinforce Orbus’ scale and expertise
Built a cohesive visual system that could flex across multiple shows and layouts
Ensured graphics worked seamlessly with the custom-engineered booth structure
Every design decision was made to balance impact, clarity, and brand consistency in a fast-paced event environment.
Outcome
The final booth delivered a high-impact, visually confident presence at PPAI EXPO and beyond. The design successfully drew attendees in, clearly communicated Orbus’ offerings, and elevated the brand’s presence on the show floor.
The graphic system was built to be reusable across multiple events, providing long-term value beyond a single show.
A bold, graphic-driven booth design built to stand out at the promo industry’s largest tradeshow.