Orbus Integrated SEG Graphics Campaign
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Lead Designer
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Orbus
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Tradeshow & Event Marketing
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Integrated Marketing Campaign
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Video, Email, Social, Web, Sales Tools
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Marketing Team, Videographer, Email Designers, Web Developers, VP of Marketing
Overview
Orbus needed to reverse declining market share in SEG square-foot graphics amid growing competition and pricing pressure. The goal of this campaign was to reintroduce and elevate Orbus’ SEG print capabilities, promote reduced pricing, and highlight new service offerings — including test-fit capabilities and photo documentation.
The campaign required a cohesive, multi-channel approach that clearly communicated value, quality, and differentiation across marketing and sales touchpoints.
My Role
As Lead Designer, I led the creative direction for the campaign and ensured visual and messaging consistency across all channels.
My responsibilities included:
Defining the overall look and feel of the campaign
Designing the campaign landing page and homepage carousel feature
Leading visual direction across email, social, and video
Providing creative review and approval for test-fit wall graphics
Designing physical sales tools, including graphic sample products
Collaborating closely with the videographer, marketing team, developers, and VP of Marketing
I also recorded the voiceover for the campaign video, helping reinforce a clear and confident narrative around the offering.
Campaign landing page highlighting SEG capabilities and new service offerings
Homepage carousel promoting the campaign during launch window
Campaign landing page, cont’d, highlighting SEG capabilities
Approach
Built the campaign around clarity and credibility, emphasizing print quality and color accuracy
Adopted and extended the visual language from a previously designed Graphic Material Sample Book to maintain continuity
Designed assets to support both digital marketing and sales enablement
Balanced promotional messaging with tangible proof points through samples and test-fit visuals
Structured the campaign to roll out consistently across email and social over a two-month cadence
Every touchpoint reinforced the same core message: quality, value, and service differentiation.
Outcome
The campaign delivered a cohesive, multi-channel presence that elevated awareness of Orbus’ SEG graphic capabilities and new service offerings. By aligning marketing content with sales tools and real-world samples, the campaign strengthened confidence in Orbus’ print quality and positioned the brand more competitively in a crowded market.
Where advanced printing, precise finishing, and vibrant color come together to set a higher standard.